Engagement
Path & Retention Instrumentation
Design and validate the event sequences that explain drop-off, activation, and return behaviour in your application.
₩3,450,000 · 3 weeks
Funnel charts fail when steps mean different things to product and engineering. This engagement locks step definitions, success criteria, and the minimum event set needed to measure them.
We work with your team to wire or rewire key paths, then validate sample traffic against expected sequences before anyone trusts a chart. Retention windows follow your usage pattern—not a copied 7/30 template.
Best after a signal audit, or when you already know the funnel is wrong but cannot agree on which events to trust.
Included
- Path and retention definition workshops
- Event implementation guidance
- Validation against sample traffic
- Engineering handoff notes